2.1- Apeman Strong

1. Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares.  In other words, why did they choose the brand elements that they did. 

Apeman strong utilizes a picture of an ape as its main logo. It is typically grey or black, and is centered in the center of the t-shirt or clothing, and typically also has a short message on the back of the t-shirt. The brand is an athletic clothing company striving to empower those of varying strengths. The business motto is, “strong has many forms, find yours.” The brand does a lot to fund cancer research, and gives a lot back. It’s main competitors are SBD apparel, Nike, and Adidas athletic wear.

2.Describe the target market (ie. what segments are being targeted)?  How do you know this is the target market? Did the company make good decisions to reach the target market?

Apeman strong targets mainly the powerlifting and strength community, a vastly growing sport. Not a specific age. Powerlifters range from 14 to 70. There is no cookie cut age or person. Apeman strong sponsors many aspiring powerlifting athletes, and provides funding for powerlifting meets and events. Overall, the company is doing a great job reaching it’s target market, because it has effectively gotten its name out through brand athletes, and sponsoring events.

3. Does it work? Why or why not? Any general observations?

Apeman strong is very successful and growing because of it’s impact on the powerlifting community. The community is a brotherhood, and having a brand that gives back is something extremely special to this target market. It has managed to hook me as a returning customer, and almost every guy from my high school.


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