2.2-Bang Energy

1.Describe in detail how the business implemented the four P’s to add value and/or promote the product or service. 

“Bang Energy,” is an energy drink formulated for athletes.

Product: Bang Energy Drink

Price: A can of bang runs for around $2 consistently, roughly the same as a monster. It is however sugar free, has twice the caffeine, and also has BCAA’s and creatine for muscle recovery and performance.

Place: Bang energy is very easily accessible. You can buy it at all sports nutrition stores, most grocery stores, and buy it online.

Promotion: One of Bang energy’s key promotion strategies is that has no “crash” that you would find with a monster. The drink has no sugar, and has a ingredient cocktail that provides a steady stream of energy and focus, something that is greatly sought after by athletes.

2. Describe the target market (ie. what segments are being targeted)?  How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market for Bang is the younger, fitness orientated generation. Because it is primarily sold in nutrition stores, those who are seeking a performance based product typically buy the drink. Examples include strength athletes, cross fit, and bodybuilders. The company has done a great job reaching the target market because it runs a buy one get one special very often, and also provides free samples, all to get the brand out into the market. As a result, Bang has many return customers.

3. Does it work? Why or why not? Any general observations?

Overall, Bang does a terrific job with its marketing. It does not do major ads on television, instead it provides samples to the large fitness community, and word of mouth marketing takes over. Promotional ads such as buy one get one specials amplify the brands success.

 


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