2.3- Tide ad

1.Describe in detail how the business implemented the four P’s to add value and/or promote the product or service. 

Product: Tide laundry detergent.

Price: A typical tub of Tide detergent costs around $10. There are many products provided by this brand however, and someone could expect to spend between $5 and $20.

Place: Tide laundry detergent can be bought in almost any supermarket or store. Easily accessible.

Promotion: In a super bowl ad, using humor to gather an audience, Tide detergent made a mockery of other well known advertisements by playing the well known ad, and then having the same main character stop the commercial, and say “No, it’s actually a tide ad.” All commercials that had to do with clean, fresh, and soft, were all stopped mid-ad by the man, as he stated “It’s actually a tide ad.”

2. Describe the target market (ie. what segments are being targeted)?  How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market for this advertisement is the millennial and generation-x generations. Specifically those who own a home, and have laundry equipment. This is the market share that would typically be buying detergent to do their own laundry. Children are not buying because they do not do laundry, and the elderly start to ween off responsibilities. Using humor to reach out to the market was a genius idea because our current generation is greatly influenced through well known humor.

3. Does it work? Why or why not? Any general observations?

The Tide ad was arguably one of the most popular ads that was played during the super bowl, and for good reasons. It got people talking about the brand, and most likely people also bought it as a result.

 


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