2.4- Nutt Strength Systems Logo

1. Describe in detail the image, and why you believe the company selected the brand elements (color, size, layout, character, etc.) that they did. Your analysis should include a brief description of the competitors and how your selected brand logo compares.  In other words, why did they choose the brand elements that they did. 

The logo for Nutt Strength systems is an actual picture of the programs creator holding 650 pounds in his hands at the top of a deadlift, but all the color is faded to black, and the letters NSS surround the picture. This is a powerful symbol for all the athletes being coached, or looking for coaching by Shane Nutt, the creator of the program, because it isn’t just photo art. It is actually him, doing what he loves, and it shows that he knows what he is doing. Because it is a very small training company that is just starting, NSS does not have many direct competitors. However, NSS utilized the elements that it did to strike motivation into it’s clients, and to draw potential clients towards the company.

2.Describe the target market (ie. what segments are being targeted)?  How do you know this is the target market? Did the company make good decisions to reach the target market?

The target market for this company is the young and aspiring strength generation. Usually high-school and college ages. The training is geared towards this generation, as well as the brand feel, and camaraderie. The company did a great job reaching the target market because they used accomplishments to advertise the company. When a client would PR, the company would post and congratulate. This worked to advertise, and show that the brand works, as well as retain customers.

3. Does it work? Why or why not? Any general observations?

Being a training company, it is harder to market the service than it is a product, because the service is something that takes time to see results in. However, using client testimonies, as well as the success of the coach outlined by the logo, the brand does a great job showing what it is capable of and reaching the target market.


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